#1 - "Self-Directed Learning" Increases
Due to economic pressures, companies are going to reduce training budgets to a point where it doesn't make sense to create content on marginal topics. Instead, we will call this "self-directed learning" and will do our best to support the workforce to learn it on their own with minimal guidance and support.
#2 - eLearning 2.0 Grows - But Creating "eLearning 2.0 Strategy" Fails
One of the better, cheap support mechanisms for self-directed learning are web 2.0 tools. As such, eLearning 2.0 will show continued growth. We will especially see a rapid growth in the use of wikis for content presentation. There will also be growth in discussions and social networks for collaborative learning.
At the same time, organizations who try to create big eLearning 2.0 Strategies will move much slower than organizations who adopt easy to use tools and make tactical use of these tools.
Corollary: if you have SharePoint installed, you will be using SharePoint a lot more this year.
#3 - Increase in Consumer/Education Social Learning Solutions will Increase Pressure for Social Learning Solutions in Corporate Learning
Sorry, I couldn't figure out a shorter way to say this. 2008 was an interesting year that saw a myriad of new start-ups offering content through interesting new avenues. Social learning solutions like social homework help provided by Cramster; CampusBug, Grockit, TutorVista, EduFire, English Cafe, and the list goes on and on.
What will happen to about 20% of the workplace learning professionals is that some VP/C level in your company will have their teenager or college age kid use one of these services and tell them about it. They will they proceed to wonder why you aren't doing something similar.
It's the change where consumer leads education leads corporate.
#4 - Quick Wins & Toolkits
With the tough economy, everyone will be looking for quick wins. How can you improve performance quickly and at low cost? The answer for many organizations will be less training and more performance support in the form of toolkits. Teach me less about communication and give me more templates for important, tough communication points.
Off-the-shelf content companies will be moving to meet this need by emphasizing quick wins through resources.
#5 - Virtual Classroom Tipping Point
Based on a few different conversations and experiences, I believe that we've reached a point where virtual classroom training is no longer seen as inherently inferior and a lower value. Some training will still be preferred face to face such as when team building or in-person soft skills are important, but 2009 will be the year when we realize that we should be justifying any in-person training. Price points for virtual classroom training will begin to be virtually the same as for the same in-person classes.
Corrollary: transition to virtual means greater demand for help on effective virtual classroom training and for people who are good at creation effective remote experiences.
#6 - Greater Domination by Leading Tool Vendors - Captivate, Articulate, Lectora, Camtasia
Captivate 4 is going to be a great tool. Articulate has a great tool set. Lectora is great at packaging. Camtasia is good at screencasting. It's going to be tough for me-too tools to push out these players in the corporate market. In some settings, free authoring tools may do better, but they probably won't get much traction in workplace training.
#7 - Niche Tools Emerge and Get Traction in Niches
So the caveat to the above statement about the big players getting bigger is that I believe we will see more and more niche tools get traction. We've seen some traction by the game show type tools such as those by LearningWare. We may also see use of Flash Quiz Tools, polls, survey tools or something like Harbinger Knowledge's Team Pod. These things can create fun interactions that easily fit into a course built with one of the above tools. They also fit into a wiki page. It's also interesting to see effort's like Articulate's Community Interactions - which is essentially the ability to add specialized interactions including new types of interactions from the developer community.
#8 - More Wiki Pages - Same Authored Minutes - Less Classroom Minutes
I pretty much already said this, but I might as well mention it again. The above trends around eLearning 2.0, self-directed learning, quick wins and toolkits all suggest that more web pages - authored via wikis - will be the name of the game in 2009. The goal of lower cost will continue the transition from classroom to courseware which will keep the total number of authored minutes about the same, even with the move of content from courses to web pages.
#9 - Knowledge Worker Skills
Topic growing rapidly, problem getting recognized, more and more people offering workshops and solutions to address this
I realized in 2007 that there's a very important Knowledge Worker Skill Gap
emerging. In 2008, I felt compelled to launch Work Literacy, and help help people and organizations upgrade skills like Leveraging Networks, Network Feedback, Finding Expertise, Using Social Media to Find Answers to Questions, Learning through Conversation and searching, scanning, etc.
2009 is going to be a big year for this issue. The fact that this is one of the general sessions at ASTD TechKnowledge is interesting way to start 2009. We are now offering a Work Literacy Skills Workshop. This is going to get more and more attention this year. Especially as employers move more towards self-directed learning.
#10 - Mobile Learning Niche Growth
Last year I said mobile learning would be well below where people were expecting. While I still think this will be a relatively small percentage of activity, this year, I expect to be a year in which mobile becomes more I believe that we will see continued increase in the percentage of people walking around with mobile web access. This will offer increased interesting opportunities such as:
- Real-time Polls - We are just beginning to see tools like Poll Everywhere that allow mobile polling. That way an audience sitting at an in-person conference will have some of the capabilities that they do online. (Did I mention the move towards virtual classroom?)
- Job aids / quick reference - about 30% of you are going to be asked to make sure your content is viewable on an iPhone.
- Podcasts / Vidcasts targeting mobile professionals (ex. sales people)
- Sales challenge scoreboard - For some mobile professionals, specific types of content such as sales challenges will be delivered through mobile solutions.
#11 - Micro Virtual Conferences
The move towards acceptance of virtual classroom means that there will slowly begin to be acceptance of virtual conferences. Conferences this year will also do this because their other alternative is to be canceled from lack of people able to pay for travel. But because we are all going to be maxed out, expected to do 10% more work with 10% less people, we won't have time to go for several days. Instead, we will see the creation of things that are in between a full virtual conference and something that's a few sessions. These things will be more targeted and deeper. Many of them will be from ad hoc sources, such as George, Jay and myself.
#12 - Data Driven
With the economic situation, there will be greater demand for results and thus more interest in data-driven performance solutions.
