people are becoming much less patient when they go online. Instead of dawdling on websites many users want simply to reach a site quickly, complete a task and leave.Hardly selfish really. Most of our activity is looking up information, so the most common use case is search, evaluate, keep, organize. We don't want fluff.
Other tidbits:
Success rates measuring whether people achieve what they set out to do online are now about 75%. In 1999 this figure stood at 60%.I don't think any of this is much of a surprise.
Web users were also getting very frustrated with all the extras, such as widgets and applications, being added to sites to make them more friendly.
In 2004, about 40% of people visited a homepage and then drilled down to where they wanted to go and 60% use a deep link that took them directly to a page or destination inside a site. In 2008, said Dr Nielsen, only 25% of people travel via a homepage. The rest search and get straight there.
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